Countries, regions and cities need to build a strong positioning to fulfill their potential, unite people in a common mission and provide focus for communications
Chi is all about creativity, the ability to see things in new and potentially valuable ways.
A strong brand positioning creates long term brand capital and helps countries, regions and cities achieve a sustainable competitive advantage.
In every country, there are barriers to creativity. Our mission is to stimulate positive energy in places, opening doors to talent, trade, investment and tourism.
"A country brand brings long term benefits when it has the support of competent leaders, sound policies and value producing development projects"