Acanchi
Country brand capital developement
Our people include...
Fiona Gilmore – Chairman and Founder
Fiona’s career spans nearly 30 years during which time she has advised on brand positioning, communications strategy, innovation, corporate identity and internal communications for companies, countries, cities and regions. Fiona has advised a broad range of corporate clients including, Vodafone, Unilever, Lloyd’s, Giorgio Armani and Saudi Telecom. She has given counsel to Governments, Public Sector, Private Sector and NGOs for Bahrain, the Isle of Man, the Dominican Republic, Lebanon, Wales, Northern Ireland, Belfast, Britain, Hong Kong, Zambia and the Blue Mountains of Australia.
After several years at an advertising agency, Fiona moved to Michael Peters and Partners where she became Managing Director. She then co-founded Brand and Design Consultancy Springpoint, which under her leadership developed into an international consultancy, with offices in three countries. In 2001, Springpoint was acquired by the international group IPG and in 2003 Fiona left the group and founded Acanchi.
Fiona is the author of three books, Brand Warriors, Warriors on the High Wire and Brand Warriors China and several journal articles. Fiona is a Board Member of the United Learning Trust and a fellow of the Royal Society of Arts.
Richard Woods – Head of Research
Richard’s career spans 20 years working in marketing and market research. He specialises in brand positioning, innovation, communications strategy and future trends analysis.
Prior to joining Acanchi as Head of Research in 2006, Richard was Managing Director of New Solutions, an international brand and marketing consultancy. At New Solutions, he worked on brand positioning and innovation projects for Diageo, Unilever, Procter and Gamble, BT, Marks and Spencer, Tesco, Vodafone, and Kellogg’s. Richard has also worked extensively in the area of future trends, analysing the business implications of social, economic and technological trends. He was editor and director of the Henley Centre’s flagship syndicated research studies, ‘Planning for Social Change’ and ‘Media Futures’. He was also Managing Director (Consultancy Projects) of the
Future Foundation.
Richard has published a range of papers in the ‘Journal of Brand Management’ and the ‘Journal of Consumer Behaviour’. Richard is also an experienced photojournalist and has carried out projects for charities in Calcutta, Northern Ethiopia and Kenya. A selection of his work can be seen on his website www.richardwoodsphotography.co.uk